GROUP 22

Brand Building, Communications, Marketing Strategy & Goal Getting

Those are lofty, and often overused terms. But we work closely with our clients to make them mean something significant and practical: achieved communication goals, sales targets, and growth numbers. Often this includes helping define those goals, the targets, the metrics, the process, the messaging, and the brand's personality.

GROUP 22 | TEAM

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  • Stephen

  • Andrew

    His quiet expertise and skill at hitting deadlines, staying within budgets and managing client expectations sets Andrew apart as an interactive project manager of surpassing skill. Exceptional at all of it, he easily communicates with creatives and keeps programmers on task in ways that make all of us green with envy.

  • Matt

    Matt has a fantastic balance of right-brained UX creativity with left-brained programming ability. A dedicated and diligent coder, he builds applications in Adobe Air and complex WBTs in Adobe Flash (as well as front-end web coding) with a hard-working attitude that puts bumblebees to shame.

  • Howard

    Whether HTML/CSS, video editing or WBT production, Howard is amazingly swift and precise; a project manager's dream. His knowledge of SEO best practices is an added bonus when building websites that need to rise in the results. His speed, precision and logical mind make him the ultimate resource to work out the best, most efficient way to achieve any goal.

  • Cory

    Cory is our master craftsman of HTML, CSS and CMS (Content Management Systems). He somehow manages to make a webpage look like designer's vision–across a myriad of browsers and platforms (a tough task to be sure). Though an expert in Drupal and Wordpress, he readily handles every CMS thrown at him.

  • Stephanie

    Stephanie brings to the table her creativity, years of experience and an intimate knowledge of media placement to craft the right marketing strategy for any client. Stephanie is also our PR specialist. She is a master juggler, managing ad schedules, media deadlines and client services.

  • Jenelle

    Being a photographer/designer, Jen has arguably the best sense of composition and aesthetics in the studio. She uses her unique perspective when creating user interfaces or shooting location and product shots. And her boundless energy makes her our "Girl Friday", jumping in to help on any project

  • Becky

    As a project manager, Becky is a force to be reckoned with. Shepherding huge CMS (Content Management System) sites from ‘Definition’ to ‘Delivery’, managing creative video projects, assuring accurate content in WBTs (interactive Web-Based Training modules); she is the strong guiding hand that keeps everything running smoothly, on time and to expectations. Her PM skills are as impressive as her broad smile and cheerful personality.

  • Scott

  • Gretchen

    Never one to shy away from a challenge, Gretchen has yet to meet a project, client or vendor that she can't handle. With a sunny disposition and businesslike approach, she tackles everything from client calls to estimates, to making sure the final product is on time and on budget. She makes the lives of her designers and production artists easier and her clients happy.

  • Selina

    Selina is the bedrock foundation that the whole studio is built around. As a combination of office manager, bookkeeper and media manager, she keeps the office running smoothly. None of us would be able to do our jobs if she didn't have our back.

  • Robin

    Simply put, Robin makes everything perfect. As our production and prepress expert, she can take a designer's sketch and make it a print-ready masterpiece. She will be the first to point out possible problems and the first to fix them.

GROUP 22 | WORK

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    • What We Did

    • Branding
    • Interactive
    • Advertising
    • Collateral
    • Tradeshow

    Created the brand identity of the company and implemented all aspects of their visual identity in advertising, collateral, and environmental graphics.

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    • What We Did

    • Branding
    • Interactive
    • Advertising
    • Collateral
    • Public Relations

    Developed and executed a branding and marketing strategy consisting of PR, Advertising [print and online] and internal communications to spur steady growth company wide.

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    • What We Did

    • Branding
    • Interactive
    • Advertising
    • Collateral

    Defined and developed the updated brand personality, executed the design of the logo and all subsequent communication tools and collateral materials.

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    • What We Did

    • Branding
    • Interactive
    • Advertising
    • Collateral

    Updated the brand image and worked to craft impactful messaging. Then implemented the new marketing strategy across all media and outlets.

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    • What We Did

    • Branding
    • Interactive
    • Advertising
    • Collateral
    • Public Relations

    Updated their brand personality, revamped the logo, and then developed and implemented a comprehensive strategy across multiple channels of marketing, advertising and PR.

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    • What We Did

    • Interactive
    • Advertising
    • Collateral
    • Video
    • Point of Purchase

    Designed and produced many print and interactive project over the years, including collateral materials, WBTs (interactive Web-Based Training modules), and POP displays.

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    • What We Did

    • Branding
    • Interactive
    • Advertising
    • Collateral
    • Public Relations

    Developed new brand personality. Worked closely with executive branch to implement defined strategy across multi-channels of marketing, advertising and PR. Generated numerous press interviews/mentions from reestablishing the brand in the marketplace.

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    • What We Did

    • Branding
    • Collateral

    A continuing relationship with their marketing team to create artwork representative of each play in their annual series for use in posters, ads, and collateral.

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    • What We Did

    • Branding
    • Interactive
    • Collateral

    Worked with their team to develop a brand identity, marketing copy, and subsequent collateral materials.

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    • What We Did

    • Interactive

    Designed, built and maintain the public facing website.

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    • What We Did

    • Branding
    • Advertising
    • Collateral

    Developed property Logos, consumer website and sales materials.

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    • What We Did

    • Video

    Developed various educational and informational videos for public and internal audiences.

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    • What We Did

    • Interactive
    • Video

    Produced, directed and edited video content for their website and sales presentations.

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    • What We Did

    • Advertising
    • Collateral
    • Point of Purchase

    Established and extended the brand through annual reports, websites, point-of-purchase displays, advertising and other collateral materials.

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    • What We Did

    • Advertising

    Built brand awareness and drove recruiting through an outdoor campaign that also generated media coverage.

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    • What We Did

    • Branding
    • Interactive

    Designed the logo and developed a brand identity that was then rolled out to a website and collateral materials.

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    • What We Did

    • Interactive

    Developed an online, interactive annual report for iPad, iPhone and Android environments.

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    • What We Did

    • Branding
    • Interactive
    • Packaging

    Worked cooperatively with their design department to develop many of their brands and packaging and bring them to shelves and online.

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    • What We Did

    • Interactive

    Designed and built a CMS-based website for the Pharmacology Department at UCLA.

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    • What We Did

    • Packaging

    Developed the entire line look and rolled it out across all product SKUs when Wham-O re-emerged as it's own brand.

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    • What We Did

    • Packaging

    Created a series of snowboard deck designs in a broad range of styles.

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    • What We Did

    • Branding
    • Video

    Explored updated branding and created informational videos.

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    • What We Did

    • Branding
    • Interactive

    Designed, built and maintain the public facing website.

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    • What We Did

    • Branding
    • Interactive

    Rebranded the company and built out a complex CMS-based website.

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    • What We Did

    • Collateral

    Designed and produced a singular and impactful coffee table book for the Jaguar brand.

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GROUP 22 | CONTACT

GROUP 22, INC.

1205 East Grand Avenue
El Segundo, CA 90245

Telephone: 310.322.2210
Facsimile: 310.322.0617